Marketing Director - LDB
- الدار البيضاء
- دائم
- دوام كامل
- Be the leader of the 360-brand team to deliver a winning brand plan
- Define the brand frame/strategy and offline and online growth plan using local consumer and market insights and guidelines from Zone and DMI
- Define the brands communication and retail strategies to maximize sales and build brand equity
- Define and manage the brand commercial strategy and lead the distributor partnership in the region
- Analyse and report weekly and monthly turnover landing for the brand, summarizing all channels of distribution
- Oversee the education and training of Bas to ensure the best quality of service is provided by the Brand
- Participate in quarterly and annual client meetings, to present brand plans, strategy and opportunities
- Actively participate and lead on the brand forecasting process and monthly business cycle preparation and execution
- Set and follow up the annual brand budget with inputs from finance, markets & zone
- Be accountable for brand REX and A&Ps and optimise in line with strategy and objectives to deliver target levels as per trend
- Ensure consistent 360 approach to brand expression and execution across channels
- Drive core pillar growth and identify further opportunities to hack growth
- Forecast launches with commercial input, and oversee launch executions and media planning
- Be the external voice for the team and represent the brand in Hub and Zone meetings
- Foster collaboration between brand teams and countries, ensuring alignment, sharing, and leveraging of best practices
- Ensure team development, positive engagement and empowerment for decision making
- Foster collaboration with brand teams, countries and act as a coach to my team (both direct and indirect reports)
- Implement 360 mindset and ways of working
- Be a champion of Simplicity and agile ways of working
- 8-12 years of experience in Marketing, with managerial experience
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights
- Thinks brand strategy
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates retail & shopper expertise
- Delivers excellence with agility and rigour
- Integrates sustainable, business consciousness
- Creates collaboration for bigger success
- Shares & leverages best practice
- Innovator
- Strategist
- People Developer
- Integrator
- Entrepreneur