Business Development manager Biologicals & Seed-care M&M
- الدار البيضاء
- دائم
- دوام كامل
- Implement AME Biological & Seedcare™ strategy to the local requirements
- Develop and deploy a Biological & Seedcare™ strategy and portfolio strategy alignment with local requirements in M&M and convert into an actionable plan
- Define & evaluate business opportunity in order to shape 5 Year Plan financial growth. Design plan to meet those targets annually.
- Enhance market data by using market intelligence survey for all competitors' activities.
- Work closely with the Technical Team to build local “seeing is believing” trials and technical evidence to support our Biological & Seedcare™ offer
- Engage with customer team and create a momentum with Syngenta Seedcare™ & Biologicals offering
- Define local product positioning in close collaboration with AME Team to demonstrate its fit to local market needs / context
- Ensure technical recommendation transfer into technical stories for the customer marketing and commercial field force
- Ensure BA needs are covered in early stages to prepare successful NPI (New product introduction) /PLCM (Product life cycle management).
- Provide agronomic support, training and coaching for Seedcare™ & Biologicals and related services to the Commercial force, channel partners and growers
- Analyse data in relation to trial targets and share results & insights within the corresponding group (BA Marketing, TECHNICAL Team as well as sales team)
- Aligned with BA TECHNICAL on proposed methodology in adaptation trials & protocols to build the story for our targeted crop solutions in Seedcare™ & Biologicals.
- Propose demo trials & protocols with local technical experts to ensure the desired value proposition is optimally conveyed to targeted customers
- Be the primary point of contact for Seedcare™ & Biologicals and Technical topics
- Communication with impact the Seedcare™ & Biologicals strategy and coordinate its implementation through technical, Marketing & Sales and set cross-functional priorities to deliver the plan
- Design detailed campaign plans to launch new brands including high level content defined together with Customer marketing
- Provide and ensure the robustness and quality of the technical communications
- Explore opportunities for development in Seedcare™ & Biologicals being in touch with trial contractors and Institutes and leverage existing EAME/AME trials
- Lead the relationship with the national advisors and research institutes
- Develop and maintain strong relationships with customers. Actively seek and respond to customer feedback in order to Tailor solutions and communications to meet specific customer requirements
- Anticipate customer needs and proactively address them, collaborate across teams to ensure a seamless customer experience to Continuously improve processes to enhance customer value
- Advocate for the customer's perspective in internal discussions and decision-making, Measure and analyse customer satisfaction metrics and stay informed about industry trends and customer preferences
- Ensure alignment with Marketing, KAM & Sales team and collaboration to land with sales objective & ambitions.
- Ensure alignment with Marketing Intelligence (MI) and collaboration to enhance data and drive decisions based on analysis.
- Work closely with Customer marketing (CM) & Key account manager (KAM) to ensure alignment on the communication and promotion of our NPIs & LEX as well as existing products.
- Work with Crop Protection Development (CPD) organization while developing the portfolio strategy and execution across the countries.
- Sound knowledge of Biostimulant & seed treatment business, risk management, financial modelling tools & techniques
- Understanding of crop agronomy and products (e.g. product range, seed business, plant health, soil health, Pest diseases …)
- Ability to work across boundaries within Marketing Organization with Sales team, Market Intelligence, Communication & Digital Lead but also outside with Crop Protection Development (TECHNICAL) Team and Sales Team
- Motivate marketing & sales organization.
- To look for new solutions in marketing, agriculture and continually develop knowledge and skills.
- Generating new insights to influence strategic thinking
- Prioritize customer (distributor & grower) needs and satisfaction in all aspects of the role
- Strong empathy and ability to understand customer perspectives, Excellent communication skills, both written and verbal and Problem-solving mindset with a focus on customer outcomes
- Adaptability to changing customer needs and market conditions and Patience and resilience when dealing with challenging customer situations
- Bachelor's degree in agronomy.
- Marketing (concepts, marketing mix principles, etc.) / Segmentation (concept and application)
- Business strategy development / Financial analysis / Business planning / Product knowledge
- Leadership skills: communicate with impact, lead change and hold ambiguity, manage for performance, collaborate across boundaries, build a culture of innovation
- Understanding of competitive environment, product management and line management
- experience / Knowledge of influencers and channel management
- Agribusiness experience: knowledge of cropping practices and crop protection products
- Minimum of 5 years technical/ marketing / sales management experience
- Marketing, Portfolio or Sales experience in ago-business industry
- Familiar with the Morocco & Mauritania business environment
- Apply Syngenta methodology in Market development (e.g. Training, Demo trial, Range Management, PLCM, etc.)
- Understanding of crop agronomy (e.g. crop cycle, Biostimulant management, seed treatment techniques, application technologies)
- Familiar with Syngenta and main competitors Portfolio as well as market trends ·
- Analytical thinking · Influential and communication skills
- Complies with Syngenta leadership 4 element: Collaborative, Curious, Courageous & Accountable
- Lead internal, Lead others