Marketing Operations Manager

المغرب
دائم
دوام كامل

قبل 1 شهر

about the roleAs a Marketing Operations Manager, you will play a key role in optimizing and executing marketing processes that drive lead generation and campaign success. You will focus on improving lead management processes and enhancing data quality to maximize ROI. Collaborating with central and regional marketing teams, you will implement efficient workflows, monitor performance, continuously refine strategies for growth, collect feedback on lead management and to ensure production guidelines for campaigns are respected.
This role requires a strategic thinker with a strong analytical mindset and hands-on expertise in marketing automation tools (such as Marketo) and CRM platforms.Key Responsibilities1. Lead Process Optimization

Develop and implement streamlined lead management processes in collaboration with internal stakeholders.
Design and manage lead assignment rules, scoring models, and qualification mechanisms (MQL, SQL, BANT criteria).
Oversee end-to-end lead journey optimization, ensuring a smooth transition from marketing to sales.
Implement and improve automation workflows to streamline marketing processes.
Work closely with campaign teams to ensure production guidelines are followed and marketing automation tools are utilized properly.

2. Performance Monitoring & Reporting

Define, track, and analyze key performance indicators (KPIs) to measure lead process effectiveness.
Develop custom dashboards and reports to provide real-time insights into marketing and sales funnel performance.
Maintain lead routing and work with tools team to ensure proper lead handover between tools

3. Data Quality & CRM Management

Lead data quality improvement initiatives, ensuring a clean and reliable database for marketing and sales activities.
Implement data governance strategies to improve segmentation, personalization, and campaign effectiveness.
Drive consistency in lead status tracking (e.g., Suspect, Nurture, MQL, SQL) to enhance conversion rates.

4. User Support, Training & Best Practices

Provide ongoing support and training for marketing and sales teams on lead management processes and tools.
Develop user guides, training materials, and best practice documentation to enhance operational efficiency.
Identify and onboard pilot users for testing and refining new marketing automation processes.
Manage the import and integration of external qualified leads into Marketo, ensuring seamless processing.

about youWhat You Bring to the Team

Proven experience (3+ years) as Marketing Automation Manager or similar.
Strong expertise in marketing automation platforms (Marketo) and CRM systems (Salesforce).
Data-driven mindset, with experience in reporting, analytics, and performance tracking.
Ability to optimize lead nurturing strategies and improve sales funnel efficiency.
Excellent project management skills, with the ability to collaborate across teams and deliver measurable results.
Strong problem-solving, with the ability to translate data insights into actionable strategies.

additional information

Global opportunities: Work in multi-national teams with the opportunity to collaborate with colleagues and customers from all over the world
Flexible work environment: Flexible working hours and possibility to combine work from office and home (hybrid ways of working)
Professional development: training programs and upskilling/re-skilling opportunities
Career growth: Internal growth and mobility opportunities within Orange
Caring and daring culture: health and well-being programs and benefits, diversity & inclusion initiatives, CSR and employee connect events
Reward programs: Employee Referral Program, Change Maker Awards

departmentProducts and MarketingOrange Business manages and integrates the complexity of international communications, freeing our customers to focus on the strategic initiatives that drive their business. Our extensive experience and knowledge in global communication solutions, together with our understanding of multinational business and local support in 166 countries and territories, ensure that our customers receive a consistent, global solution wherever they do businesscontractRegular

Orange

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