CLUSTER DIGITAL MANAGER N&WA

Japan Tobacco International

  • الدار البيضاء
  • دائم
  • دوام كامل
  • قبل 2 أشهر
At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.To make a difference with us, all you need to do is bring your human best.What will your story be? Apply now!Learn more:CLUSTER DIGITAL MANAGER N&WAWe are looking for a Cluster Digital Manager for a position located in the Casablanca office and reporting to Marketing Lead N&WA.The Cluster Digital Manager for Northern & Western Africa is responsible for enhancing JTI's digital presence by crafting and executing a comprehensive digital strategy and online activation plan across the region.This role involves spearheading the development of digital consumer strategies for the Northern & Western Africa markets, ensuring alignment with the overall portfolio strategy.What you will be doing:
  • Develop and execute digital marketing strategies aligned with global and local needs.
  • Translate business goals into actionable digital strategies and initiatives across all consumer touchpoints.
  • Build and optimize websites, social media, and digital platforms across consumer touchpoints, and identify areas of improvement.
  • Manage and update digital content across all platforms to ensure consistency and alignment with portfolio and digital guidelines.
  • Define and track KPIs to measure effectiveness of digital marketing initiatives and optimize performance.
  • Develop and manage SEO and SEM strategies to increase organic traffic and improve search engine rankings.
  • Optimize website content and manage paid search campaigns to ensure maximum visibility and engagement.
  • Drive CRM initiatives in identifying opportunities to enhance customer acquisition, retention, and loyalty, and foster a culture of innovation.
  • Stay Up to Date with Trends and Technologies and Regularly analyze the competitive landscape.
Requirements:
  • University degree in Marketing or Business Administration
  • At least 8 years experience in Marketing/Sales, Experience in Digital, Brand Management is a plus in a FMCG company
  • Fluent in French, Arabic & English.
  • Proven ability to develop and implement comprehensive strategies for digital brand management and marketing communications.
  • Expertise in maintaining and evolving brand identity, guidelines, and positioning across digital platforms.
  • Proven experience in managing high-volume, high-complexity projects, and multiple projects simultaneously
  • Knowledge of digital platforms, e-commerce, CRM systems, data management, and marketing automation.
  • Ability to effectively manage and resolve operational issues, including website outages, consumer complaints.
  • Ability to analyze market trends and track performance metrics
  • Excellent collaboration and communication skills
Are you ready to join us? Build your success story at JTI. Apply now!Next Steps:After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor
Assessment tests
Interviews
Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

Japan Tobacco International